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Salesforce Salesforce-Marketing-Associate Prüfungsplan:

Thema	Einzelheiten
Thema 1	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Thema 2	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Thema 3	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Thema 4	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Thema 5	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

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Salesforce Certified Marketing AssociateExam Salesforce-Marketing-Associate Prüfungsfragen mit Lösungen (Q43-Q48):

43. Frage
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

A. CAN-SPAM
B. GDPR
C. HIPPA

Antwort: B

Begründung:
The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.
The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.
References: The GDPR text provides clear guidelines on the right to erasure, specifying the conditions under which individuals can exercise this right and the obligations of businesses to comply with these requests.

44. Frage
Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.
Which of the following is considered best practice regarding unsolicited emails?

A. Make sure that subject lines are ambiguous and general.
B. Ensure transactional message subject lines are promotional.
C. Capture explicit consent from users.

Antwort: C

Begründung:
In the context of sending unsolicited emails, best practices dictate the importance of capturing explicit consent from users. This means that individuals should knowingly and willingly agree to receive emails from a brand or company, typically through an opt-in mechanism. Explicit consent ensures that recipients are interested in the content being sent to them, which significantly reduces the likelihood of complaints and the risk of emails being blocked by Internet Service Providers (ISPs).
Obtaining explicit consent is not only a best practice but also a requirement under various data protection and privacy laws, such as GDPR in Europe. These regulations mandate clear and affirmative consent for receiving marketing communications, thereby protecting users from unsolicited emails and enhancing the integrity of email marketing practices.

45. Frage
Northern Trail Outfitters uses multiple IP addresses for email sending and needs to designate which IP address should be used.
Which functionality should a marketing associate utilize?

A. Sender Profile
B. Delivery Profile
C. Security Settings

Antwort: B

Begründung:
When Northern Trail Outfitters needs to designate which IP address should be used for email sending among multiple IP addresses, the marketing associate should utilize the Delivery Profile functionality. A Delivery Profile in Salesforce Marketing Cloud includes settings that define how emails are delivered, including the selection of the specific IP address to be used for sending. This ensures that emails are sent from the desired IP address, which can be important for maintaining sender reputation and deliverability.

46. Frage
What is used to identify unique member records?

A. Primary Key
B. Foreign Key
C. Subscriber Key

Antwort: C

Begründung:
In Salesforce Marketing Cloud, the Subscriber Key is used to identify unique member records. The Subscriber Key is a unique identifier for each subscriber in the database, ensuring that each record is distinct. This key is crucial for tracking subscriber interactions and preferences across different channels and campaigns within Marketing Cloud, maintaining a unified view of the subscriber's engagement and history.
The use of a Subscriber Key enables marketers to maintain a consistent subscriber identity, even if other attributes such as email addresses change, ensuring accurate tracking and personalization.

47. Frage
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

A. Primary Key
B. Contact Key
C. API Key

Antwort: B

Begründung:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross- channel marketing.

48. Frage
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Salesforce-Marketing-Associate Bestehen Sie Salesforce Certified Marketing AssociateExam! - mit höhere Effizienz und weniger Mühen

Salesforce Salesforce-Marketing-Associate Prüfungsplan:

Salesforce-Marketing-Associate Übungsfragen: Salesforce Certified Marketing AssociateExam & Salesforce-Marketing-Associate Dateien Prüfungsunterlagen

Salesforce Certified Marketing AssociateExam Salesforce-Marketing-Associate Prüfungsfragen mit Lösungen (Q43-Q48):

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